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Parsons School of Design MFA Lighting Design program theses2014 (PC020404.13) ➔ Honestly For You: A Personalized Shopping Experience through Light and Color


Related people/organizations

Erin Werner (designer)
Alexa Griffith Winton (thesis advisor)




Lighting can dramatically alter our perception of textiles and their contextual environment. The contrast of lighting and materials in a surrounding environment affects color appearance on the sales floor and in the dressing room. When products are moved from one controlled environment to another, for example in a retail store, a dramatic color shift occurs; and there has been a struggle in identifying the right way to light merchandise and minimize this color shift. Lighting designers do not recognize the merchandise as an interior surface and how important the honesty of color is rendered. How do we create a more flexible lighting system; one that can allow customers to view color in an honest way by utilizing different lighting conditions? I am designing a system that can be tuned to different color temperatures and intensities, specifically in a dressing room to allow a color transformation to transpire. The importance of this thesis is to inform the populous about light and how light can affect their perception of themselves and others.



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