The New School Archives Digital Collections

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Brittany Ritz (designer)
Derek Porter (thesis advisor)




How do we buy light? What decisions do consumers face within a retail setting while buying a light bulb? This thesis researches the consumer vantage point and the connection between both the consumer and the light bub. By studying packaging and merchandising within the Home Depot site, located on 40 west 23rd street, NY, New York, relevant consumer information was gathered. By understanding what the consumer knows and comparing it to information on a light bulb, one can truly reevaluate how “we buy light”. A new proposed design will be implemented within the site to demonstrate the significance of consumer sensitive design solution.



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