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Parsons School of Design MFA Design and Technology program theses2019 MFA Design and Technology program theses ➔ HiThrive

Thesis


Related people/organizations

Sara Birchard (designer)
Anthony Jesse Deen (thesis advisor)
Andrew Zornoza (thesis advisor)
Aya Karpinska (thesis advisor)
Barbara Morris (thesis advisor)

Date

May 21 2019

Description

HiThrive is a mobile application that enables customers to send gratitude to employees across industries. Such industries include service, retail, food, and countless others that involve customer-employee interactions. It is a whimsical, positive-only experience that spreads good vibes between users and employees they encounter. Users benefit by feeling good about themselves and occasionally receiving discounts at businesses, employees receive prizes and a record of positive employee feedback, and the company benefits by having motivated employees and happy customers. Happy customers turn into loyal customers, who buy 90% more often, spend 60% more, and are 5x more likely to come back.

Identifier

PC020402_2019_bircs807

Citation

Sara Birchard. HiThrive. May 21 2019. Parsons School of Design MFA Design and Technology program theses; 2019 MFA Design and Technology program theses. New School Archives and Special Collections Digital Archive. Web. 20 Jul 2019.

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