The New School Archives Digital Collections

Parsons School of Design MFA Design and Technology program theses2017 MFA Design and Technology program theses ➔ Yachak


Related people/organizations

Aneta Genova (thesis advisor)
Brad MacDonald (thesis advisor)
Andrew Zornoza (thesis advisor)
Louisa Campbell (thesis advisor)
Raquel Cervantes Chacon (designer)


May 3 2017


Yachak is a web storytelling project that explores the representative folklore of Ecuadorian Culture. The project talks about how the magical realism in Latin America is a representation of identity. In Ecuador, people still cultivate old traditions and myths: how pre-colonial settlements and cultures express themselves currently is central to the story of Yachak. The context of the work is about sharing the characters, narratives and illustrations of these expressions to create a website with affordances. Yachak helps users navigate through the country and experience the larger context. Yachak is a project introducing the world to the unique culture of traditional Ecuadorian folklore.




Raquel Cervantes Chacon. Yachak. May 3 2017. Parsons School of Design MFA Design and Technology program theses; 2017 MFA Design and Technology program theses. New School Archives and Special Collections Digital Archive. Web. 22 Jul 2019.

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