The New School Archives Digital Collections

Parsons School of Design MFA Design and Technology program theses2016 ➔ Atta-matic: mind the body


Related people/organizations

Marko Tandefelt (thesis advisor)
Loretta Wolozin (thesis advisor)
Melanie Crean (thesis advisor)
Ethan Silverman (thesis advisor)
Nitcha Tothong (designer)


May 11 2016


Atta-matic: mind the body is a series of speculative and whimsical wearable devices that highlight the disconnect between our mind and body in sedentary lifestyle.This project aims to enhance our perception of how contemporary human-machine interfaces encourage and produce very particular body postures and gestures, which in turn shape behavior that becomes an automatic response or habit. Keybod is a computer keyboard worn on the upper body that forces the wearer to be mindful of the practice of typing as well as their posture. Click-kick are shoe covers that work as a computer’s mouse with existing energetic movements controlling its cursor. Text-neck is a collar piece that disrupts its wearer, helping them to avoid staying in a bad posture longer than desired when interacting with a smartphone. This project explores how motion-controlled technology could impact the sedentary lifestyle. Keybod, Click-kick and Text-neck provide an additional layer of functionality by using the human body as the primary interface, and creates new ways for users to interact with their digital tools that highlight the disconnect between our mind and physical bodies. The devices create an intervention by poetically defamiliarizing the wearer from their usual interactions with digital tools, and aims to provide an experience that will enhance their awareness of how we conform to certain body postures that have formed as a result of interacting with digital tools. By bringing in activities we don’t usually associate with, or have never seen in a digital environment, the project aims to make our unconscious interactions more conscious.




Nitcha Tothong. Atta-matic: mind the body. May 11 2016. Parsons School of Design MFA Design and Technology program theses; 2016. New School Archives and Special Collections Digital Archive. Web. 14 Oct 2019.

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