The New School Archives Digital Collections

Parsons School of Design MFA Design and Technology program theses2016 ➔ Collective Craving


Related people/organizations

Scott Pobiner (thesis advisor)
David Carroll (thesis advisor)
Fabio Parasecoli (thesis advisor)
Umi Syam (designer)


May 11 2016


Collective Craving is an interactive Twitter visualization of human cravings during specific events. It has collected almost one million tweets containing the keyword ‘craving’, captured on 13 major US public events and holidays from Fall 2015 to Spring 2016. Using the web as its main interface, it provides users with a macro-level comparison that shows the top 50 most craved foods during those events and how the popularity of a given food changes over time. It also lets users be immersed in a micro-level exploration of every event, within a specific time constraint. At the core of this project lies an investigation into what kind of insight we can gain from the arbitrary, everyday data that we usually don’t care about, and how to turn it into a more meaningful knowledge. This project tries to capture the fleeting moment of human desire and cultivate the uniqueness of cravings as something ephemeral and mutually experienced. By creating and analyzing the database of human cravings, this project aims to evoke interest in the socio-digital era through visualizing our food culture as depicted by online users.



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