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Tarynne Goldenberg (designer)
Chris Romero (thesis advisor)
Ethan Silverman (thesis advisor)
Anezka Sebek (thesis advisor)
Barbara Morris (thesis advisor)




The Panic Womb is a conceptual design document inspired by the cultural phenomenon of the self-esteem movement, and its negative consequences on the millennial generation (American children born in the 1980s). The product, which is produced by a large international corporation, Communico Inc., is hailed as a social necessity that will not only save society and the millennial generation, but also mark the start of a major cultural movement called Wombing.

The final format of the project is an in-depth corporate report to investors, from the Communico Research and Ideation Division, chronicling the development of the Panic Womb product and brand. The womb puts the user in a protective environment without truly providing a feeling of comfort; mimicking how self-esteem has been forced on kids without truly making them feel good about themselves. This has contributed to the millennials being unable to deal with the actualities and expectations of adulthood because they have been trained to rely on external coping mechanisms both at home and in school. While on the surface, the device is intended to accommodate the millennials, it in fact exploits their dependency, thus examining the reality of giving praise, accolades, or rewards just for the sake of boosting esteem.



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