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Related people/organizations

Steve Lucin (designer)
Anezka Sebek (thesis advisor)
Barbara Morris (thesis advisor)
Katherine Moriwaki (thesis advisor)
Louisa Campbell (thesis advisor)
Katie Salen (thesis advisor)




“Design Can Transform Ya” is a series of motion graphic videos that have been created with at risk urban youth in New York City about their accomplishments. Every nine seconds a kid in the United States drops out of high school. Only about 70 percent of students graduate from high school with a regular high school diploma. This dropout crisis continues to threaten the economic growth and competiveness of the United States. There are many reasons why students drop out of school, one of the larger reasons being that they were not motivated to work hard and would have tried harder if it were expected from them. By creating motion graphic videos with the students that feature themselves as well as teaching them how it is all produced, they will have a sense of ownership, empowerment, and will be motivated to continue doing well in what they are doing and perhaps be encouraged to do well in their other subjects. Because they are also learning about how professional videos are produced, they will be exposed to other career paths that they may have not been fully aware of before. This aids in giving them opportunity and hope that they too can continue and do something that they want to do in life, because they see the person who is doing all of the teaching, mentoring, and producing as somebody they can relate to. That person is Steve Lucin, the author of this document. This project focuses on two urban youth groups and the journey to get to work with them, one of them being 8th grade students from Lyons Community Junior High School in Williamsburg, Brooklyn, NY. The other group is from the East Harlem Tutorial Program’s High School Robotics Team, in East Harlem, Manhattan.



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