The New School Archives Digital Collections

Related people/organizations

Jennie Yi-Chen Tsai (designer)
Anezka Sebek (thesis advisor)
Barbara Morris (thesis advisor)

Date

2010

Description

B Aware is an animated PSA created in After Effects to raise Liver Cancer Awareness among Chinese-Americans because Liver Cancer is one of the top three causes of cancer deaths among these groups of people in the United States. It is mainly addressed to the younger generation of the Chinese Americans who immigrated to the United States at a young age. The PSA encourages early detection for hepatitis B, which is the leading cause of Liver Cancer and cirrhosis. Because hepatitis B is very common in some parts of Asia where vaccination is not required. Many of these people are unaware of the damages it can bring to their health. The PSA also educates them about ways hepatitis B can be transmitted and how a simple test can save their lives.

Identifier

PC020402_2010_jtsai

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/  


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