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Parsons School of Design MFA Design and Technology program theses2010 ➔ B-612: In Search of the Forgotten Rose in the Age of Digital Technology


Related people/organizations

Jie Yun Roe (designer)
Anthony Jesse Deen (thesis advisor)
Chris Prentice (thesis advisor)
Cynthia Lawson (thesis advisor)
Andrew Zornoza (thesis advisor)




The accessibility of software and advanced technology has greatly overshadowed the analog tools and techniques that remain from before the digital age. The rapid evolution of digital technology excites us with new and innovative features that are convenient, but at the same time, the society as a whole runs the risk of losing the human values of the past as they fade away with the analog technologies that are becoming obsolete. I asked myself, “What would be the best narrative/visual approach to reinforce the values associated with the analog technologies that have become obsolete?” Thinking about the human values associated with past technology often is very emotional because our nostalgia for the past is closely tied up with those technologies. “B-612” attempts to deliver the message by creating a narrative that evokes this nostalgia.

“B-612” is a motion graphics narrative that reinforces the importance of analog or past technology for an audience that is experiencing the transition from analog to digital technology. The storyline of “B-612” is inspired by the tale, The Little Prince, and is used to emphasize the value of human emotions and interactions in our current society and to illustrate the relationship between analog and digital. The main character of “B-612” travels from a digital world to an analog world in search of his “beloved rose” from the story of The Little Prince. He runs into interwoven metaphorical elements that represent different aspects of digital and analog technologies. “B-612” does not say which parts of the digital or analog world are real, or if the character is The Little Prince. This elliptical approach is meant to facilitate audience identification with the main character. The close emotional association I hope to evoke is designed to help the audience to relate to the symbolic elements that represent analog and digital technology, and to finally attain a better understanding and appreciation of the values associated with obsolete technology.



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