The New School Archives Digital Collections

Parsons School of Design MFA Design and Technology program theses2010 ➔ social sqncr


Related people/organizations

Bruce Drummond (designer)
Nick Hardeman (designer)
Marko Tandefelt (thesis advisor)
Loretta Wolozin (thesis advisor)




social sqncr is an interactive audio-visual installation that aims to make people more aware of the act of creating their public identity.

To create their 'identity', participants use their bodies to physically interact with a pseudo-musical instrument projected in a physical space to create virtual musical creatures based on users' movements. The instrument consists of eight zones that participants interact with which influence the shape, movement, and aural properties of the resulting entity.

Once complete, the system captures an image of the participant to attach to the creature which is then set free into an eco-system inhabited by similar entities. The entities react to one another, much like human beings in a social network. Participants can cause environmental disturbances by physically interacting with the projection.

The physical movements required of participants ensures a high level of investment in the process, causing a heightened awareness of their creation, and thus themselves. Watching their entity interact with other entities is a reflection of their own interaction in their social networks.




Bruce Drummond; Nick Hardeman. social sqncr. 2010. Parsons School of Design MFA Design and Technology program theses; 2010. New School Archives and Special Collections Digital Archive. Web. 15 Sep 2019.

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