The New School Archives Digital Collections

Related person/organization

Carlos Lopez (designer)




Belief Brand Cigarettes is a project exploring the controversy and unique relationships that exist between the worlds of religious identity and physical dependence. Identity is an inescapable aspect of our daily lives, one that extends beyond physicality and appearance and often defines cultures and beliefs alike. Belief Brand Cigarettes is an experiment into the ability of package design to identify the intangible, while also raising questions on both the positive and negative aspects of religious devotion. These cigarette packages serve as physical reminders of the seductive quality religion offers as well as the underlying dangers that come with over-consumption and fanaticism.




Carlos Lopez. Belief Brand. 2009. Parsons School of Design MFA Design and Technology program theses; 2009. New School Archives and Special Collections Digital Archive. Web. 23 Oct 2019.

Use Restrictions  

There’s more! What you see on this site is only what is viewable online. Please visit our website to find out more about what’s in the archives.