(thesis advisor)Chris Prentice
(thesis advisor)Anezka Sebek
(thesis advisor)Barbara Morris
(thesis advisor)Dave Della Costa
STEROTAG encourages Polish-Americans and Americans to analyze existing Polish nationality image perceptions by pointing towards the absurd of stereotyping. It does so, through substitution of one stereotype for another, shift in subject and facts exposure that contradict prevalent perceptions.
It reveals my research with two contingent media projects. First project, called STEROTAG. COM is a web interface that collects and analyzes image perceptions and how they differ from what's really significant of the person presented in the picture. By letting people express themselves, it becomes a mean of voicing individuality. Analyzing the data provided by the project's participants, intends on pointing towards the absurd of the stereotyping.
Second project, How many Poles does it take...? The second project confronts bias and deals with cultural diversity by combating preconceived notions. The project embraces Polish outsider status and asserts "Polish pride" as an exercise of power and our defense against stereotypes.
STEREOTAG inspires its users to become attentive of the existing stereotypes as well makes people aware of the fact that the positive image of a person is a complex one. Unlike stereotypes, individuality does not cut across nationalities.
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