(thesis advisor)Chris Romero
(thesis advisor)Dave Caroll
The issue I am studying in this project is how a common thing, that seems not to be noticed, in fact can have many and deep meanings associated with it. That something common and ordinary might not be common and ordinary at all.
What could be more common than the American Lawn? It is everywhere. We don’t notice it. Or do we? I selected the American Lawn because to me it was unusual. The lawn seems to signify more than just a landscape element, to an American. I was intrigued what was so important for Americans to have a lawn. I was curious what meaning a lawn has for Americans.
So in my thesis, I decided to explore the issue of the underlying meanings of the American Lawn. The focus area is how the common thing, the ordinary object around us, cognitively includes other meaning. The lawn is what we can see most of time but naturally it doesn't really take our attention because it seems ordinary. But there is a lot of effort, skills, and time involved to keep and take care of the perfect green lawn around us. There must be more meaning to something that is given such care. This is my thesis - that the American Lawn has such deeper meanings that it signifies key aspects of American Culture as a whole.
To evaluate this thesis, I brought in the concept of Semiology to my project. This is a subject for the discipline that was explored in the Saussure's seminal Course in General Linguistics in 1916. Until the growth of mass media, this science largely lay unexploited. Today in the rapid communication, global web, the field of semiology has gained newfound significance. I will employ semiology concepts in my thesis project.
Jeonsook Cha. American Lawn, the Semiotics of Everyday Life.
2001. Parsons School of Design MFA Design and Technology program theses; 2001 . New School Archives and Special Collections Digital Archive
. Web. 21 Sep 2019
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