(interviewee)New School (New York, N.Y.). New School Archives and Special Collections
March 16 2015
Roberto Robinson is interviewed by librarian Carmen Hendershott in his office at Arnhold Hall (55 West 13th Street) on The New School campus. He describes his initial assignment within The New School's direct mail program, wherein he collated outgoing brochures and catalogs for Parsons School of Design, Mannes College of Music, and The New School, as well as "Save the Date" cards for upcoming public programs. He discusses the practical implications of various branding approaches, the shift from print to digital, and how that has shaped The New School's mail services. Robinson also reflects on how his employment at The New School has shaped his own personal life.
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