The New School Archives Digital Collections

Claire McCardell fashion sketches ➔ Win-Sum 1940


Related people/organizations

Claire McCardell (designer)
Win-Sum (commissioner)


circa 1940

Work Type



8.5 in (width) x 11 in (height)


After leaving Hattie Carnegie, McCardell began working for Win-Sum, a low-price retailer that sold clothing that was far more casual than what McCardell had been designing for Carnegie. The designs featured in this series, which mainly consist of casual dresses, look very similar to those that McCardell designed for Townley Frocks, Inc. in previous years, including several that resemble her popular Monastic dress. Numerous sketches include fabric swatches and names that include Crestwood, Finkelstein, and Best & Co., presumably referring to fabric manufacturers and New York department stores. A few designs include playful elements such as clover shaped buttons and colorful sheep prints. McCardell’s work for Win-Sum was featured in Women’s Wear Daily on October 23, 1940 in an article titled “Claire McCardell Makes Resort Clothes Fitted Or Loose, But Always Straight.” Several designs illustrated in the article appear to match sketches found in this series, such as the ones labeled #418 and #427.


“Claire McCardell Makes Resort Clothes Fitted Or Loose, But Always Straight.” Women’s Wear Daily. October 23, 1940: 1.; Yohannan, Kohle and Nancy Nolf. Claire McCardell: Redefining Modernism. New York: Harry N. Abrams, Inc., 1998.

Related Terms

Kellen Design Archives


binders 58-59



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