(designer)Townley Frocks (Firm)
8.5 in (width) x 11 in (height)
Although many of McCardellâ€™s signature design elements had surfaced by this time, including spaghetti straps and full skirts, McCardell was still visiting the Paris collections for Townley Frocks, Inc. and drawing inspiration from French designers throughout this year. Townley became financially strained from battling over copyrights to McCardellâ€™s wildly successful Monastic dress around this time, and was eventually forced to close due to the overwhelming struggle. Prominent New York retailer Hattie Carnegie, who was known for selling high-end adaptations of Paris designs, recognized McCardellâ€™s talent and hired her once Townley shut its doors. Two sketches in this series labeled #156 and #157 are in color and do not appear to have been made by McCardell. The creator of these sketches is unknown.
Yohannan, Kohle and Nancy Nolf. Claire McCardell: Redefining Modernism. New York: Harry N. Abrams, Inc., 1998.
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