The New School Archives Digital Collections

Claire McCardell fashion sketches ➔ Townley Frocks 1939

Drawing/Painting/Print


Related people/organizations

Claire McCardell (designer)
Townley Frocks (Firm) (commissioner)

Date

circa 1939

Work Type

sketches

Measurements

8.5 in (width) x 11 in (height)

Description

Although many of McCardell’s signature design elements had surfaced by this time, including spaghetti straps and full skirts, McCardell was still visiting the Paris collections for Townley Frocks, Inc. and drawing inspiration from French designers throughout this year. Townley became financially strained from battling over copyrights to McCardell’s wildly successful Monastic dress around this time, and was eventually forced to close due to the overwhelming struggle. Prominent New York retailer Hattie Carnegie, who was known for selling high-end adaptations of Paris designs, recognized McCardell’s talent and hired her once Townley shut its doors. Two sketches in this series labeled #156 and #157 are in color and do not appear to have been made by McCardell. The creator of these sketches is unknown.

Source

Yohannan, Kohle and Nancy Nolf. Claire McCardell: Redefining Modernism. New York: Harry N. Abrams, Inc., 1998.

Related Terms

graphite
Kellen Design Archives

Location

binders 50-51

Identifier

KA0082_000012

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 




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