The New School Archives Digital Collections

Claire McCardell fashion sketches ➔ Townley Frocks 1933

Drawing/Painting/Print


Related people/organizations

Claire McCardell (designer)
Townley Frocks (Firm) (commissioner)

Date

circa 1933

Work Type

sketches

Measurements

8.5 in (width) x 11 in (height)

Description

After taking over Robert Turk's position as designer at Townley Frocks, Inc. in 1932, McCardell continued to produce French inspired designs for the company throughout 1933. An article featured in Women's Wear Daily on March 14, 1933 indicates that McCardell's summer collection for Townley featured many direct copies from Paris, as well adaptations of popular looks by prominent designers. The article states that McCardell's designs were influenced by Madeleine Vionnet's drawstring necklines, Elsa Schiaparelli's broad shoulders, and flared-back jackets by Mainbocher. Surprisingly, the sketches in this series do not appear to include these designers' names, although many designs do feature drawstrings, wide shoulders, and jersey fabrics, as noted in the Women's Wear Daily article. Additionally, many of the designs in this series feature calf-length skirts, jabot collars, numerous pockets, and decorative buttons or other fastenings. Sketches also include designs for angular felt hats in the Robin Hood style. Inscriptions found on sketches in this series include the names Midlin, Best & Co., Kaufman, and Krone & Jackson, referring to department stores and fabric houses. The sketches also include the names Paramount and Blumenthal, presumably referring to a belt manufacturer and B. Blumenthal & Co., a fashionable button company.

Source

Sportswear: Drawstring Neckline, Broad Shoulders, Flare Back Jackets: Narrow Pleats. Women's Wear Daily. March 14, 1933: 26.

Related Terms

graphite
Kellen Design Archives

Location

binders 12-16

Identifier

KA0082_000006

Citation

Claire McCardell. Townley Frocks 1933. circa 1933. Claire McCardell fashion sketches. New School Archives and Special Collections Digital Archive. Web. 23 Jul 2019.

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 




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