(designer)Townley Frocks (Firm)
8.5 in (width) x 11 in (height)
After taking over Robert Turk's position as designer at Townley Frocks, Inc. in 1932, McCardell continued to produce French inspired designs for the company throughout 1933. An article featured in Women's Wear Daily on March 14, 1933 indicates that McCardell's summer collection for Townley featured many direct copies from Paris, as well adaptations of popular looks by prominent designers. The article states that McCardell's designs were influenced by Madeleine Vionnet's drawstring necklines, Elsa Schiaparelli's broad shoulders, and flared-back jackets by Mainbocher. Surprisingly, the sketches in this series do not appear to include these designers' names, although many designs do feature drawstrings, wide shoulders, and jersey fabrics, as noted in the Women's Wear Daily article. Additionally, many of the designs in this series feature calf-length skirts, jabot collars, numerous pockets, and decorative buttons or other fastenings. Sketches also include designs for angular felt hats in the Robin Hood style. Inscriptions found on sketches in this series include the names Midlin, Best & Co., Kaufman, and Krone & Jackson, referring to department stores and fabric houses. The sketches also include the names Paramount and Blumenthal, presumably referring to a belt manufacturer and B. Blumenthal & Co., a fashionable button company.
Sportswear: Drawstring Neckline, Broad Shoulders, Flare Back Jackets: Narrow Pleats. Women's Wear Daily. March 14, 1933: 26.
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