The New School Archives Digital Collections

Margaret Hodge Company project files ➔ Advertisement for Tab Soft Drink and Mr. Dino Fashions

Clipping/Tear Sheet

Related people/organizations

Tab (commissioner)
Dino (commissioner)



Work Type

tear sheets


19 in (width) x 12.5 in (height)


Print advertisement featuring Tab soft drink and women's clothing by Mr. Dino Fashions. Copy indicates that Mr. Dino's latest fashion, inspired by the colors of Tab cans, allows women to be able to show off slimmer bodies obtained by consuming the "diet" soft drink. The Mr. Dino fashion label was created by Florida-based designer Max Cohen, who was represented by Margaret Hodge's public relations firm.


box kOSxx2, folder 1




Advertisement for Tab Soft Drink and Mr. Dino Fashions. 1970. Margaret Hodge Company project files. New School Archives and Special Collections Digital Archive. Web. 21 Oct 2019.

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