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Norman Norell collectionScrapbooks (KA0035.03) ➔ Bonwit Teller Window Display Featuring 'Norell' Perfume and Double-Breasted Coat

Photographic Material

Related people/organizations

Norman Norell (designer)
Bonwit Teller & Co (commissioner)
Malan Studio Incorporated (photographer)


October 1968

Work Type

photographic prints


8 in (width) x 10 in (height)


Window display at New York department store Bonwit Teller to promote Norman Norell's debut perfume 'Norell'. An editorial from the October 1968 issue of Harper’s Bazaar states, “the fragrance is as distinguished as the clear, classic statement of his clothes." The display features a mannequin wearing a double-breasted coat by Norell, which features a wide and rounded notch collar, rounded sleeve cuffs, and a flared hem. The coat is presumably worn here with a wool jersey short-sleeved dress with a "gooseneck" collar, which is what Norell paired his coats with for this collection. The mannequin stands in front of a large photograph of the Norell perfume bottle, with an oversized bottle of the perfume on the ground at her left.


BONWIT TELLER/WINDOW DISPLAY/STYLE 302/OCTOBER 1968;Malan Studio Incorporated/137 East 34th Street/New York, NY 10016/L.E. 2-0675


“Norell’s Scent of the Moment.” Harper’s Bazaar. October, 1968, 212. "The Tops: Cape Collars on Shaped Coats, Full Coats with Rounded Collars, NORELL." Vogue. October, 1968, 215.

Related Terms

Kellen Design Archives


box 5, folder 3



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