The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ Bonwit Teller Window Display Featuring 'Norell' Perfume and Double-Breasted Coat

Photographic Material


Related people/organizations

Norman Norell (designer)
Bonwit Teller & Co (commissioner)
Malan Studio Incorporated (photographer)

Date

October 1968

Work Type

photographic prints

Measurements

8 in (width) x 10 in (height)

Description

Window display at New York department store Bonwit Teller to promote Norman Norell's debut perfume 'Norell'. An editorial from the October 1968 issue of Harper’s Bazaar states, “the fragrance is as distinguished as the clear, classic statement of his clothes." The display features a mannequin wearing a double-breasted coat by Norell, which features a wide and rounded notch collar, rounded sleeve cuffs, and a flared hem. The coat is presumably worn here with a wool jersey short-sleeved dress with a "gooseneck" collar, which is what Norell paired his coats with for this collection. The mannequin stands in front of a large photograph of the Norell perfume bottle, with an oversized bottle of the perfume on the ground at her left.

Inscription

BONWIT TELLER/WINDOW DISPLAY/STYLE 302/OCTOBER 1968;Malan Studio Incorporated/137 East 34th Street/New York, NY 10016/L.E. 2-0675

Source

“Norell’s Scent of the Moment.” Harper’s Bazaar. October, 1968, 212. "The Tops: Cape Collars on Shaped Coats, Full Coats with Rounded Collars, NORELL." Vogue. October, 1968, 215.

Related Terms

Kellen Design Archives

Location

box 5, folder 3

Identifier

KA0035_000059

Citation

Norman Norell; Malan Studio Incorporated. Bonwit Teller Window Display Featuring 'Norell' Perfume and Double-Breasted Coat . October 1968. Norman Norell collection; Scrapbooks (KA0035.03). New School Archives and Special Collections Digital Archive. Web. 21 Jul 2019.

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 




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