(designer)Bonwit Teller & Co
(commissioner)Malan Studio Incorporated
8 in (width) x 10 in (height)
Window display at New York department store Bonwit Teller to promote Norman Norell's debut perfume 'Norell'. An editorial from the October 1968 issue of Harperâ€™s Bazaar states, â€œthe fragrance is as distinguished as the clear, classic statement of his clothes." The display features a mannequin wearing a cape coat by Norell, which was featured in both Harper's Bazaar and Vogue during the month that this photograph was taken. The editorial from Vogue describes the cape collar as: "large and circular on a marvelously seamed and shaped double-breasted beige wool coat with narrow, six-buttoned sleeves." Norell paired the coat with a short-sleeved black wool jersey dress featuring a "gooseneck" collar, which is presumably what is shown with the coat in this window display. The mannequin stands in front of a large photograph of the 'Norell' perfume bottle, and also has an oversized bottle of the perfume at her feet.
BONWIT TELLER/WINDOW DISPLAY/STYLE 308/OCTOBER 1968;Malan Studio Incorporated/137 East 34th Street/New York, NY 10016/L.E. 2-0675
â€œNorellâ€™s Scent of the Moment.â€ Harperâ€™s Bazaar. October, 1968, 212.
"The Tops: Cape Collars on Shaped Coats, Full Coats with Rounded Collars, NORELL." Vogue. October, 1968, 215.
Kellen Design Archives
box 5, folder 3
Norman Norell; Malan Studio Incorporated. Bonwit Teller Window Display Featuring 'Norell' Perfume and Cape Coat .
October 1968. Norman Norell collection; Scrapbooks (KA0035.03). New School Archives and Special Collections Digital Archive
. Web. 22 Jul 2019
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