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Norman Norell collectionScrapbooks (KA0035.03) ➔ Bonwit Teller Window Display Featuring 'Norell' Perfume and Cape Coat

Photographic Material

Related people/organizations

Norman Norell (designer)
Bonwit Teller & Co (commissioner)
Malan Studio Incorporated (photographer)


October 1968

Work Type

photographic prints


8 in (width) x 10 in (height)


Window display at New York department store Bonwit Teller to promote Norman Norell's debut perfume 'Norell'. An editorial from the October 1968 issue of Harper’s Bazaar states, “the fragrance is as distinguished as the clear, classic statement of his clothes." The display features a mannequin wearing a cape coat by Norell, which was featured in both Harper's Bazaar and Vogue during the month that this photograph was taken. The editorial from Vogue describes the cape collar as: "large and circular on a marvelously seamed and shaped double-breasted beige wool coat with narrow, six-buttoned sleeves." Norell paired the coat with a short-sleeved black wool jersey dress featuring a "gooseneck" collar, which is presumably what is shown with the coat in this window display. The mannequin stands in front of a large photograph of the 'Norell' perfume bottle, and also has an oversized bottle of the perfume at her feet.


BONWIT TELLER/WINDOW DISPLAY/STYLE 308/OCTOBER 1968;Malan Studio Incorporated/137 East 34th Street/New York, NY 10016/L.E. 2-0675


“Norell’s Scent of the Moment.” Harper’s Bazaar. October, 1968, 212. "The Tops: Cape Collars on Shaped Coats, Full Coats with Rounded Collars, NORELL." Vogue. October, 1968, 215.

Related Terms

Kellen Design Archives


box 5, folder 3



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