The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ Lord & Taylor Window Display Featuring Traina-Norell Dresses and Horse-Drawn Carriage

Photographic Material

Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Lord & Taylor (commissioner)



Work Type

photographic prints


8 in (width) x 10 in (height)


Lord & Taylor window display featuring three mannequins with dramatic gestures. The display is inspired by the theme "South in the Night", and uses foliage and props to convey southern scenery, including weeping willows and a horse-drawn carriage where two of the mannequins are seated. The theme relates to the dresses of Traina-Norell's resort and spring/summer 1949 collections, which feature very wide and long skirts that resemble the antebellum fashions of the South. The mannequin standing on the left wears a red and white swiss-dotted dress featuring short sleeves and a very full skirt with a sash belt of white organdy that is tied into a large bow at the back waist, as indicated in a newspaper article describing the clothing in these window displays. The article also indicates that not all of the dresses in these window displays are by Traina-Norell, although the mannequin seated on the right side of the carriage appears to be wearing a Norell design. The other mannequin on the carriage holds a parasol but is not fully visible. This photograph was originally part of a larger scrapbook and can now be found in Box OSx-3, Folder 6.


"Lord & Taylor Foreshadows the Importance of Thin Starched Cottons." Women's Wear Daily, January 24, 1949.

Related Terms

Kellen Design Archives


box 5, folder 2



Use Restrictions 

Related Objects

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