The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ Neiman Marcus Window Display Featuring Traina-Norell Ensemble

Photographic Material

Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Guy Malloy (designer)
Neiman Marcus (commissioner)


March 1 1948

Work Type

photographic prints


8 in (width) x 10 in (height)


Window display from the Neiman Marcus department store in Dallas, Texas, featuring a mannequin wearing a summer ensemble by Traina-Norell. The ensemble includes what appears to be a belted dress with a pleated skirt that extends past the knee, worn with a hip-length dark jacket with a Peter Pan collar and contrasting border. The mannequin also wears sunglasses, jewelry, and dark pumps while holding a large sunhat. As indicated on the back, the display was designed by Guy Malloy, who was the director of display for Neiman Marcus at the time. Malloy included an oversized letter from Anthony Traina to Mr. Stanley Marcus dated February 18, 1948 that describes an ensemble that he believes would be perfect for the "smart Dallas woman" (presumably the one found in this window display). There also appears to be some sort of cosmetic kit on the floor. This photograph was originally part of a larger scrapbook and can now be found in Box OSx-3, Folder 2.


Display by Guy Malloy/Neiman Marcus Co. Dallas, Texas;Photo[?]/Commercial [?][?][?]/Southland Life Blog. Dallas, Texas;480203-16;Mar 1 1948

Related Terms

Kellen Design Archives


box 4, folder 11



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