The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ Traina-Norell Dress No. 577

Photographic Material

Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Farkas S. Zoltan (photographer)
Harry Winston, Inc. (designer)



Work Type

photographic prints


8 in (width) x 10 in (height)


Unknown woman modeling a Traina-Norell day ensemble by a decorative table and vase with flowers. The photograph was sent with a press release issued by the advertising agency N. W. Ayer & Son, and can be found with the accompanying letter in Box OSx-2, Folder 8. The description in the press release indicates that this ensemble was part of Norell's Spring 1947 collection, which initiated "the most revolutionary fashion trend since the early thirties", and is notable for "dramatic contrast by combining a demure little-boy jacket, Eton collar and bow tie with a narrow, figure-fitting, buttoned skirt that is slit from ankle to calf." The model also wears a Scotch cap and diamond flower brooch by Harry Winston on the cummerbund. This look was featured in numerous magazine and newspaper articles, which declared that the silhouette was "startling" and "new".


Complimentary Print/NOT FOR PUBLICATION/N. W. Ayer & Son Inc./30 Rockefeller Plaza/New York 20, N.Y./Telephone, Circle 6-0200;Photographs By/Zoltan S. Farkas, Inc


Kelcher, Eve. "Norman Norell Startles Fashion World." Cleveland News, March 8, 1947.

Related Terms

Kellen Design Archives


box 4, folder 8



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