(designer)Farkas S. Zoltan
8 in (width) x 10 in (height)
Black satin and Chantilly lace evening gown featuring a low "peek-a-boo" bodice, thin satin shoulder straps with diamond clips, and a solid-colored, slim-fitted skirt with loose lace overlay, which drapes from hoops around the hips. The photograph was sent with a press release issued by the advertising agency N. W. Ayer & Son, and can be found with the accompanying letter in Box OSx-2, Folder 8. The description in the press release indicates that this gown was part of Traina-Norell's "precedent-shattering" spring collection from 1947, which featured notably long hemlines for day ensembles. This evening gown was also deemed newsworthy for its raised hemline and pre-World War I influence. The dress is shown with black pumps, opera-length gloves, and long diamond ear pendants designed by Marc Koven.
Complimentary Print/NOT FOR PUBLICATION/N. W. Ayer & Son Inc./30 Rockefeller Plaza/New York 20, N.Y./Telephone, Circle 6-0200;Photographs By/Zoltan S. Farkas, Inc;116
Kellen Design Archives
box 4, folder 8
Norman Norell; Traina-Norell (Firm); Farkas S. Zoltan; Marc Koven. Traina-Norell Gown No. 534.
1947. New School Archives and Special Collections Digital Archive
. Web. 19 Jul 2019
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