(designer)Farkas S. Zoltan
8 in (width) x 10 in (height)
Full silk and wool faille skirt with a short, boxy pink wool jacket featuring a Peter Pan collar. The photograph was sent with a press release issued by the advertising agency N. W. Ayer & Son, and can be found with the accompanying letter in Box OSx-2, Folder 8. The description in the press release indicates that this ensemble was part of Traina-Norell's "precedent-shattering" spring collection from 1947, which featured hem-lengths varying from eight to fifteen inches above the floor. This was much longer than any "street fashion" that American women had been wearing since the 1930s, and so the collection became very newsworthy, as shown from various editorials featuring these looks that can also be found in Box OSx-2, Folder 8.
Complimentary Print/NOT FOR PUBLICATION/N. W. Ayer & Son Inc./30 Rockefeller Plaza/New York 20, N.Y./Telephone, Circle 6-0200;Photographs By/Zoltan S. Farkas, Inc;7351
Anna-Maria and Stephen Kellen Design Archives
box 4, folder 8
Norman Norell; Traina-Norell (Firm); Farkas S. Zoltan. Traina-Norell Dress No. 517.
1947. Norman Norell collection; Scrapbooks (KA0035.03). New School Archives and Special Collections Digital Archive
. Web. 26 Jun 2019
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