The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ Traina-Norell Dress No. 532

Photographic Material


Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Harry Winston, Inc. (designer)

Date

1947

Work Type

photographic prints

Measurements

8 in (width) x 10 in (height)

Description

Unknown woman modeling a black wool Traina-Norell ensemble by a white column. The photograph was sent with a press release issued by the advertising agency N. W. Ayer & Son, and can be found with the accompanying letter in Box OSx-2, Folder 8. The description in the press release indicates that this ensemble was part of "one of the most news-making fashion collections to hit the American scene since the early thirties", and is notable for "the dramatic contrast between the swathed hip line and slit skirt with the school boy look of the short buttoned jacket, stiff Eton collar, and flowing satin tie." The model also wears a half-turban of shiny black straw and a diamond pinwheel brooch on the cummerbund that is designed by Harry Winston. This look was featured in numerous magazine and newspaper articles, which declared that the silhouette was "startling" and "new".

Inscription

Complimentary Print/NOT FOR PUBLICATION/N. W. Ayer & Son Inc./30 Rockefeller Plaza/New York 20, N.Y./Telephone, Circle 6-0200

Source

Kelcher, Eve. "Norman Norell Startles Fashion World." Cleveland News, March 8, 1947.

Related Terms

Kellen Design Archives

Location

box 4, folder 8

Identifier

KA0035_000027

Citation

Norman Norell; Traina-Norell (Firm); Harry Winston, Inc.. Traina-Norell Dress No. 532. 1947. Norman Norell collection; Scrapbooks (KA0035.03). New School Archives and Special Collections Digital Archive. Web. 17 Oct 2019.

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 




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