The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ Traina-Norell Dress No. 532

Photographic Material

Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Harry Winston, Inc. (designer)



Work Type

photographic prints


8 in (width) x 10 in (height)


Unknown woman modeling a black wool Traina-Norell ensemble by a white column. The photograph was sent with a press release issued by the advertising agency N. W. Ayer & Son, and can be found with the accompanying letter in Box OSx-2, Folder 8. The description in the press release indicates that this ensemble was part of "one of the most news-making fashion collections to hit the American scene since the early thirties", and is notable for "the dramatic contrast between the swathed hip line and slit skirt with the school boy look of the short buttoned jacket, stiff Eton collar, and flowing satin tie." The model also wears a half-turban of shiny black straw and a diamond pinwheel brooch on the cummerbund that is designed by Harry Winston. This look was featured in numerous magazine and newspaper articles, which declared that the silhouette was "startling" and "new".


Complimentary Print/NOT FOR PUBLICATION/N. W. Ayer & Son Inc./30 Rockefeller Plaza/New York 20, N.Y./Telephone, Circle 6-0200


Kelcher, Eve. "Norman Norell Startles Fashion World." Cleveland News, March 8, 1947.

Related Terms

Kellen Design Archives


box 4, folder 8



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