The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03) ➔ The Blum Store Window Display Featuring Traina-Norell Evening Dress with Boned Bodice and Dotted Skirt

Photographic Material

Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Freedman Photos (photographer)
The Blum Store (commissioner)


October 2 1945

Work Type

photographic prints


8 in (width) x 10 in (height)


The Blum Store window display featuring a mannequin wearing an evening ensemble by Traina-Norell that is displayed next to a decorative sign showing the brand's name. The dress includes a fitted top with a boned bodice, short puff sleeves, a bow at the font neckline, and small buttons extending down the front, which connects to a floor-length loose skirt with sequined dots. The mannequin also wears matching gloves, holds an embellished handbag, and is shown next to a small table displaying perfumes and other accessories, as well as a sign resting on the ground that says: "Traina Norell predicts the Boned Basque Bodice." This refers to a series of "Basque" silhouette dresses that Norell made at the time, which were known for boning and skirt ease. A newspaper article reporting on the collection indicates that the "long torso effect above full skirts stirred up some excitement." The photograph was part of a larger scrapbook and that can now be found in Box OSx-1, Folder 11.


Freedman Photos/5914 Belmar Terrace/Philadelphia 43, PA/Saratoga 8888/File #/4307/Date Taken/Oct 2 1945;*307/The Blum Store/Phila, Pa.


Heartsill, Graydon. "Time Flits-[?]." Times Herald Dallas Texas, July 29, 1945.

Related Terms

Kellen Design Archives


box 4, folder 2




Norman Norell; Traina-Norell (Firm); Freedman Photos. The Blum Store Window Display Featuring Traina-Norell Evening Dress with Boned Bodice and Dotted Skirt. October 2 1945. Norman Norell collection; Scrapbooks (KA0035.03). New School Archives and Special Collections Digital Archive. Web. 17 Oct 2019.

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