(photographer)The Blum Store
October 2 1945
8 in (width) x 10 in (height)
The Blum Store window display featuring a mannequin wearing an evening ensemble by Traina-Norell that is displayed next to a decorative sign showing the brand's name. The dress includes a fitted top with a boned bodice, short puff sleeves, a bow at the font neckline, and small buttons extending down the front, which connects to a floor-length loose skirt with sequined dots. The mannequin also wears matching gloves, holds an embellished handbag, and is shown next to a small table displaying perfumes and other accessories, as well as a sign resting on the ground that says: "Traina Norell predicts the Boned Basque Bodice." This refers to a series of "Basque" silhouette dresses that Norell made at the time, which were known for boning and skirt ease. A newspaper article reporting on the collection indicates that the "long torso effect above full skirts stirred up some excitement." The photograph was part of a larger scrapbook and that can now be found in Box OSx-1, Folder 11.
Freedman Photos/5914 Belmar Terrace/Philadelphia 43, PA/Saratoga 8888/File #/4307/Date Taken/Oct 2 1945;*307/The Blum Store/Phila, Pa.
Heartsill, Graydon. "Time Flits-[?]." Times Herald Dallas Texas, July 29, 1945.
Kellen Design Archives
box 4, folder 2
Norman Norell; Traina-Norell (Firm); Freedman Photos. The Blum Store Window Display Featuring Traina-Norell Evening Dress with Boned Bodice and Dotted Skirt.
October 2 1945. Norman Norell collection; Scrapbooks (KA0035.03). New School Archives and Special Collections Digital Archive
. Web. 17 Oct 2019
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