The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Bridal Wear by John Anthony and Cloud Background [Retail Reporting Copy]

Photographic Material


Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
John Anthony (designer)
Dan Arje (compiler)

Work Type

photographic prints

Measurements

8 in (width) x 10 in (height)

Description

Bonwit Teller window display featuring a wedding gown by designer John Anthony. The display portrays a backdrop of clouds drifting over treetops. The mannequin wears the gown and a chapel veil and holds a white rose in one hand. 

Inscription

Views & Reviews/ Retail Reporting Bureau/ 101 Fifth Avenue, New York 10003/ Bonwit Teller New York/ Display Director: Dan Arje/ Bridal/ Timeless Touch/ To our mind, there are basically two approaches to Bridal displays: One is the opulent, highly decorated scene setting mood and atmosphere geared to selling the image of a bridal salon; the other is the simple, serene setting with just a hint of certain atmosphere and geared to spotlighting the particular gown shown. These print-panels of a timeless scene - clouds drifting over treetops of a forest - provide a nice, quiet answer for a display of the latter type./ Cloud prints from Ausen Display Corp., 133 West 19th Street, New York, N.Y. 100019/ Printed in U.S.A./ 6572-61C

Location

box 1, folder 8

Identifier

KA0001_000490

Citation

Virginia Roehl; John Anthony; Dan Arje. Bonwit Teller Window Display Featuring Bridal Wear by John Anthony and Cloud Background [Retail Reporting Copy]. Dan Arje papers. New School Archives and Special Collections Digital Archive. Web. 14 Oct 2019.

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 


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