Dan Arje papers ➔ Bonwit Teller Window Display Featuring Bridal Wear by John Anthony and Cloud Background [Retail Reporting Copy]
Bonwit Teller & Co
8 in (width) x 10 in (height)
Bonwit Teller window display featuring a wedding gown by designer John Anthony. The display portrays a backdrop of clouds drifting over treetops. The mannequin wears the gown and a chapel veil and holds a white rose in one hand.
Views & Reviews/ Retail Reporting Bureau/ 101 Fifth Avenue, New York 10003/ Bonwit Teller New York/ Display Director: Dan Arje/ Bridal/ Timeless Touch/ To our mind, there are basically two approaches to Bridal displays: One is the opulent, highly decorated scene setting mood and atmosphere geared to selling the image of a bridal salon; the other is the simple, serene setting with just a hint of certain atmosphere and geared to spotlighting the particular gown shown. These print-panels of a timeless scene - clouds drifting over treetops of a forest - provide a nice, quiet answer for a display of the latter type./ Cloud prints from Ausen Display Corp., 133 West 19th Street, New York, N.Y. 100019/ Printed in U.S.A./ 6572-61C
box 1, folder 8
Virginia Roehl; John Anthony; Dan Arje. Bonwit Teller Window Display Featuring Bridal Wear by John Anthony and Cloud Background [Retail Reporting Copy].
Dan Arje papers. New School Archives and Special Collections Digital Archive
. Web. 21 Jul 2019
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