The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Summer Ensemble and Cut-Out Flower Backdrop [Retail Reporting Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Dan Arje (compiler)

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring their summer sportswear collection. Rather than the light-colored backgrounds usually used in summer-fashion display, this display features a black wall providing a strong contrast with the merchandise and props. The display also includes several cut-out flowers that mirror the jacket shown. The flowers are made up of cut out plywood and covered in white vinyl with appliqued fabrics. The mannequin is wearing a blue floppy hat, floral print tie jacket and tan pants. 


Views & Reviews/ Retail Reporting Bureau/ 101 Fifth Avenue, New York 10003/ Bonwit Teller New York/ Display Director: Dan Arje/ Sportswear/ Bloomin' Summer Spirit/ Bursting into full bloom, this display captures the character of the featured sportswear. In the background are cut-out flowers reflecting the blouses and dresses shown. Of cut-out plywood, each of the flowers is covered with white vinyl and appliquéd with various fabrics, including some of those used for several of the fashions in the series. White light-colored backgrounds are often used to create airy effects in summer-fashion displays, the walls are black here, making strong contrast with the merchandise and props/ Card Copy: First at Bonwit's -- touches of white to make your summer spirit really bloom!/ Printed in U.S.A./ 5272-21C


box 1, folder 8



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