Bonwit Teller & Co
8 in (width) x 10 in (height)
Bonwit Teller window display featuring their summer sportswear collection. Rather than the light-colored backgrounds usually used in summer-fashion display, this display features a black wall providing a strong contrast with the merchandise and props. The display also includes several cut-out flowers that mirror the jacket shown. The flowers are made up of cut out plywood and covered in white vinyl with appliqued fabrics. The mannequin is wearing a blue floppy hat, floral print tie jacket and tan pants.
Views & Reviews/ Retail Reporting Bureau/ 101 Fifth Avenue, New York 10003/ Bonwit Teller New York/ Display Director: Dan Arje/ Sportswear/ Bloomin' Summer Spirit/ Bursting into full bloom, this display captures the character of the featured sportswear. In the background are cut-out flowers reflecting the blouses and dresses shown. Of cut-out plywood, each of the flowers is covered with white vinyl and appliquÃ©d with various fabrics, including some of those used for several of the fashions in the series. White light-colored backgrounds are often used to create airy effects in summer-fashion displays, the walls are black here, making strong contrast with the merchandise and props/ Card Copy: First at Bonwit's -- touches of white to make your summer spirit really bloom!/ Printed in U.S.A./ 5272-21C
box 1, folder 8
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