The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Mother's Day Themed Window Display Featuring "BB Doll Mother" Statue and Mother's Day Gifts

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Dan Arje (compiler)

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller Mother's Day themed window display featuring a statue of a mother wearing a bath towel, surrounded by clothing items, jewelry, perfume, and other Mother's Day gift ideas. The set up of the display features different square tiers that are wrapped in giftwrapping paper. This window is a part of a series which displays different types of mother figures; this one is the "BB doll mother". A banner at the bottom reads: "How do you figure Mother? Is she a pin-up, a BB Doll? Her special Bonwit gift will figure high on Mother's Day."


Virginia Roehl Studio/ Display News Service/316 East 59th Street/ N.Y.22 EL. 5-5430/ 431


box 1 folder 6



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