The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Ensembles and Handprints on the Window Glass [Merchandise Display Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Dan Arje (compiler)


July 1957

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring women's dresses. Both mannequins wear checkered dresses with belts, gloves, heeled shoes and hair accessories. The window display also includes white hand prints smeared on the inside of the glass in order to generate interest in the contents of the window.


G41/ Bonwit Teller - 56th St. Window/ July Issue 1957/ Attention getting gimmick of using white paint smeared hands to make prints on inside of window is used in entire series to give interest to simple merchandise windows. Different pattern of hand-prints used in each window. Blue background, white, blue and pink lights. "Bonwiteens rapid transits... wisk through summer into fall."/ Merchandise Display News/ The J. M. Biow Company/ 475 Fifth ave., New York 17, N. Y./ U.S. Patent No. 2,360,099


box 1, folder 14



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