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Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Italian Striped Knit Ensemble and Lambretta Motor Scooter [Retail Reporting Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Lambretta (inventor)
Dan Arje (compiler)


February 1957

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring women's Italian knitwear, and a red Lambretta motor scooter. The mannequin sits on top of the scooter, wearing sporty, red matching striped shirt and pant set, jewelry, and a red scarf tied under the chin. Beside the scooter stands a second mannequin dressed as a motor vehicle technician, wearing a red jumpsuit, wind goggles and holding a cigarette. The walls are painted blue. A banner at the bottom of the display reads "Zooming in from Italy... Bonwit's exciting new Italian knits... Sports Floor the Fifth... Zooming in from Italy... The news making Lambretta... Courtesy of the Innocenti Corp. Lambretta Division."


Bonwit Teller/ Sportswear/ Two good ideas are better than one!/ Dis. Dir: Gene More/ Setup: Colorful motor scooters are featured in a series of windows. The mannequins wear active sport clothes matching the color of the scooters. A mechanic standing in the rear also matched in color. The floor is covered with white confetti, the walls painted blue./ Card Copy: Zooming in from Italy... Bonwit's exciting new Italian knits. Zooming in from Italy... The news making Lambretta. Courtesy of the Innocenti Corp., Lambretta Division./ A February 1957 Issue/ Printed in the U.S.A./ 2-2-57-26C/ Views & Reviews - Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3


binder 5



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