The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Valentine's Day Themed Window Display Featuring Women's Suit by Monte Sano & Pruzan [Retail Reporting Bureau Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Monte-Sano & Pruzan (abridger)
Dan Arje (compiler)


February 1957

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller Valentine's Day themed window display featuring a women's ensemble by Monte Sano & Pruzan. Each window display from this series ties in the heart in a different way. In this window, the mannequin is wearing a jacket and skirt set, hat, gloves and heeled shoes. The mannequin is holding a bow and arrow set and is drawing one of the arrows. In the corner stands a three tone heart target on a white easel, with an arrow already struck in the center. The walls are painted blue and the floor is covered in white confetti. A banner at the bottom of the display reads "A good designer suit is the heart of the matter in fashion... by Monte Sano & Pruzan."


Bonwit Teller/ Suits/ These Bonwit windows caused smiles, accented each suit/ Dis. Dir: Gene Moore/ Setup: A series of window displays are devoted to Valentine's Day. Bonwit's cleverly links the day with merchandise. Each window ties in the heart in a different way. The tree-tone heart target stands on a white wood easel and is pierced by an arrow. The mannequin holds the bow in her hand. Floor: Covered with white confetti. Wall; Painted blue./ Card Copy: A good designer suit is the heart of the matter in fashion... by Monte Sano & Pruzan/ A February 1957 Issue/ Printed in the U.S.A/ 2-4-57-47C/ Views & Reviews Retail Reporting Bureau Milton B. Conhaim, Inc. 101 Fifth Ave. N.Y.3


binder 5



Use Restrictions 

Related Objects

There’s more! What you see on this site is only what is viewable online. Please visit our website to find out more about what’s in the archives.