The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Designer Suit and Butterfly Painting [Retail Reporting Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Dan Arje (compiler)


March 1955

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring a women's designer suit. The mannequin is wearing a skirt suit set with gloves, red hat, heeled shoes, and jewelry while carrying an umbrella. The background includes a lattice structure with leafy branches attached to it. A canvas painted with large, vibrant butterflies is displayed in the middle of the lattice. Shredded grass covers the floor.


Bonwit Teller/ Suits/ Dis. Dir: Gene Moore/ Setup: Effective contrast for a tailored silk suit. Huge panels centering the backwall in each of a series of windows show hand-painted spring scenes. Giant butterflies appear among the spring blossoms. A black wood trellis holds both the painting and the leaves at the rear. Floor: Shredded grass. Wall: Painted blue./ A march 1955 Issue/ Printed in the U.S.A./ 3-2-55-25C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y. 3


binder 4



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