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Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Designer Suit by Christian Dior and Butterfly Painting [Merchandise Display Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Christian Dior (designer)
Dan Arje (compiler)


March 1955

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring women's designer suit by Christian Dior. The mannequin is wearing a skirt suit set with a large artificial rose pinned to the lapel, gloves, and heeled shoes while carrying a fur stole and purse. The background includes a lattice structure with fake branches fastened to it. A canvas painted with large butterflies is displayed in the middle of the lattice. A banner at the bottom of the display reads "Bonwit's greets the Big City Spring with our magnificent collection of designer suits... this by Christian Dior... Fourth Floor Suit Salon." Stereoscopic slide included. 


C25/ Bonwit Teller - 5th Ave. Window/ March Issue 1955/ Painted canvas panel is one of series, each in different color, using same seasonal theme of lush growth and fantastically large butterflies (Jonah Kinigstein, artist). Painted lattice of thin wood stands to ceiling in front of trough-lighted backwall with leafy, simulated branches fastened to the uprights. Treatment frames painting mounted in center of lattice. Green confetti covered floor suggests grass. Colored, white lights./ Merchandise Display News/ J.M. Biow Company Inc./ 475 Fifth Ave., New York 17, N.Y.


binder 4



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