The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Floral Dress by Clare Potter, Brooches and Floral Arrangement

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Clare Potter (designer)
Dan Arje (compiler)


January 12 1955

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring a dress for their resort collection by designer Clare Potter. The mannequin is posed beside a large floral arrangement. The mannequin is wearing a flower patterned dress, heeled shoes, gloves, three bejeweled brooches attached to the top of the dress and rose hair ornaments. The arrangement of flowers and palm leaves is in a vase that is stood on top of a column. A banner at the bottom of the display reads "What a relief! Bonwit's smashing color contrast for South from our resort collection - This by Clare Potter on our Sports Fifth Floor."


Fifth Avenue/ January 12, 1955/ 7533m Virginia Roehl/ Bonwit Teller


binder 4



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