The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Ensemble and Christmas Tree by Valerian S. Rybar in Rococco Venetian Style [Merchandise Display Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Valerian S. Rybar (designer)
Dan Arje (compiler)


December 1954

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring a women's dress with a Christmas tree from Valerian S. Rybar's "Christmas Trees Through the Ages". The floor is covered with snow, and the Christmas tree stands upon a miniature snowbank. This particular tree is in the rococco Venetian style. The tree is made up of velvet covered lampshade frames with a layer of acetate feathers and real plumes, which have been arranged in tiers on a wooden pole. The mannequin is wearing a floor length coat with fur sleeves and is accessorized with opulent jewelry. A banner at the bottom of the display reads "Oh what a magical time is Christmas! a gift time..." Includes stereoscopic image. 


M16/ Bonwit Teller - 5th Ave. Window/ December Issue 1954/ One of series of stylized Christmas trees from artist's collection sponsored by service organization. This tree is in the rococco Venetian style. Velvet covered lampshade frames with layer of opalescent acetate feathers and real plumes are arranged in tiers on a wooden pole. Stylized fringe borders are gold wire frames with fabric backing. Tree standard concealed by snow covering floor. White lights. "Oh what a magical time is Christmas! a gift time..."/ Merchandise Display News/ The J. M. Biow Company/ 475 Fifth Ave., New York 17, N.Y.


binder 4



Use Restrictions 

Related Objects

There’s more! What you see on this site is only what is viewable online. Please visit our website to find out more about what’s in the archives.