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Dan Arje papers ➔ Bonwit Teller Window Display Featuring Dress by Nettie Rosenstein and Silver Grillwork Background [Retail Reporting Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Nettie Rosenstein (designer)
Dan Arje (compiler)


December 1954

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring a dress designed by Nettie Rosenstein. The backdrop features silver foil paper scrolls that have been fashioned to look like grillwork. The marbled floor gives the window a very luxurious look. The mannequin is wearing a deep red dress with white elbow length gloves, a long gold chain and heeled shoes. A banner at the bottom of the display reads "Bonwit's tonight at 8:30... The look is dark, and definitely dramatic - dress designed by Nettie Rosenstein."


Bonwit Teller/ Dresses/ Dis. Dir: Gene Moore/ Setup: Silver foil paper scrolls like grillwork create an interesting lacy background used in a series of window displays at Bonwit's. Marble grain paper floor is topped by glass panes, a combination that creates a most realistic marble effect. The single elegant mannequin is beautifully accessorized. Wall: Painted blue and flooded with blue light from floor troughs./ Card Copy: BONWIT'S TONGIHT AT 8:30... THE LOOK IS DARK, AND DEFINITELY DRAMATIC - DRESS DESIGNED BY NETTIE ROSENSTEIN/ A December 1954 Issue/ Printed in the U.S.A./ 12-1-54-8C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N. Y. 3


binder 4



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