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Dan Arje papers ➔ Bonwit Teller Window Display Featuring Designer Ensembles Based on Royalty from Different Nations with Revlon Products and Weighing Scales

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Revlon (designer)
Dan Arje (compiler)


November 2 1954

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring formal men and women's designer ensembles. The display is part of a series where royalty of different nations are featured in every window. The floor is covered in simulated marble while the wall is hung with sparkly curtains. In addition to the clothing, the display advertises several Revlon products that were being featured in Vogue at the time, by grouping them together on the floor at the foreground of the display. The men’s ensemble consists of a long suit jacket, dress pants, white button down shirt, and bow tie. The women’s ensemble consists of a strapless gown with a fur stole, brooch, hair piece, and dangling earrings. The mannequin holds a small weighing scale with a Revlon product on one end. A banner at the bottom of the display reads "Bonwit's Queen of Diamonds love the real thing... the lode of love, weighed and measured... her magnificent dress from our Designers Sixth Floor... Real Thing Red by Revlon... as pictured in the current Vogue"


Fifth Avenue/ November 2, 1954, 6972m Virginia Roehl/ Bonwit Teller


binder 4



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