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Dan Arje papers ➔ Bonwit Teller Window Display Featuring Designer Ensembles Based on Royalty from Different Nations with Crown and Revlon Products

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Revlon (designer)
Dan Arje (compiler)


November 2 1954

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring formal men and women's designer ensembles. The display is part of a series where royalty of different nations are featured in every window. The floor is covered in simulated marble while the wall is hung with shimmering silver draperies. The display also advertises several Revlon products that were being featured in Vogue at the time, by grouping them together on the floor near the front end of the display. The men’s ensemble consists of a colorful, authentic costume including a red and white cape, white breeches and shirt, long white socks, and a bejeweled crown. The women’s ensemble consists of a long white dress with a full skirt, fur wrap, white gloves, layered silver necklaces, and earrings. A banner at the bottom of the display reads "Bonwit's Queen of Diamonds loves the real-thing... A Kingly token of esteem... Her elegant dress from our Designer Sixth Floor... The real thing red by Revlon, as featured in the current Vogue."


Fifth Avenue/ November 2, 1954/ 6976m Virginia Roehl/ Bonwit Teller


binder 4



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