The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Designer Ensembles Based on Royalty from Different Nations with Crown and Revlon Products [Retail Reporting Copy]

Photographic Material


Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Revlon (designer)
Dan Arje (compiler)

Date

November 1954

Work Type

photographic prints

Measurements

8 in (width) x 10 in (height)

Description

Bonwit Teller window display featuring formal men and women's designer ensembles. The display is part of a series where royalty of different nations are featured in every window. The floor is covered in simulated marble while the wall is hung with shimmering silver curtains. The display also advertises several Revlon products that were being featured in Vogue at the time, by grouping them together on the floor near the front end of the display. The men’s ensemble consists of a colorful, authentic costume including a red and white cape, white breeches and shirt, long white socks, and a bejeweled crown. The women’s ensemble consists of a long white dress with a full skirt, fur wrap, white gloves, layered silver necklaces, and earrings. A banner at the bottom of the display reads "Bonwit's Queen of Diamonds loves the real-thing... A Kingly token of esteem... Her elegant dress from our Designer Sixth Floor... The real thing red by Revlon, as featured in the current Vogue."

Inscription

Bonwit Teller/ Dresses/ Dis. Dis: Gene Moore/ Setup: Royalty of different nations are featured in a series of windows. The figures are dressed in colorful authentic costumes and are escorting the Bonwit Teller formally-clad mannequins. The floor is covered with realistically simulated marble, an effect produced by the use of glass with the underside covered with marble grain paper. Wall: Silver sparkle gracefully hung draperies. Revlon products are grouped on the floor./ Card Copy: BONWIT'S QUEEN OF DIAMONDS LOVES THE-REAL-TING... A KINGLY TOKEN OF ESTEEM... HER ELEGANT DRESS FROM OUR DESIGNER SIXTH FLOOR... THE REAL-THING-RED BY REVLON, AS FEATURED IN THE CURRENT VOGUE/ A November 1954 Issue/ Printed in the U.S.A./ 11-4-54-48C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N. Y. 3

Location

binder 4

Identifier

KA0001_000264

Citation

Virginia Roehl; Revlon; Dan Arje. Bonwit Teller Window Display Featuring Designer Ensembles Based on Royalty from Different Nations with Crown and Revlon Products [Retail Reporting Copy]. November 1954. Dan Arje papers. New School Archives and Special Collections Digital Archive. Web. 18 Oct 2019.

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 


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