The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Ensembles by Maurice Rentner and Paper Mosaic Figure [Retail Reporting Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Maurice Rentner (designer)
Dan Arje (compiler)


September 4 1954

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring women's designer ensembles by Maurice Rentner. The display also features a paper mosaic figure of a woman that is mounted on a sheet of frosted glass. The mosaic is centered in the blue background and the floor is carpeted in grey. The two mannequins are wearing pink ensembles in different shades. The mannequin on the left is wearing a dusty pink dress and jacket with fur trim, gloves, heeled shoes and jewelry. The mannequin on the right is wearing a baby pink dress and jacket, with a matching hair wrap, white gloves, heeled shoes and jewelry.


Fifth Avenue/ Sept. 4 1954/ Bonwit Teller/ Fashions/ Dis. Dir: Gene Moore/ Setup: A paper mosaic figure, mounted on a sheet of frosted glass within a white frame is centered in the background to add color and a style "feeling" to this display. The lights used to illuminate the backwall shine through the frosted glass. Rose lights are spotted on the mannequins. The floor is carpeted in grey. Wall is painted blue and flooded with blue light from floor troughs./ Card Copy: BONWIT DESIGNER PARTS MAKE UP THE WHOLE... OUR BEAUTIFUL NEW COSTUME LOOK BY MAURICE RENTNER/ A September 1954 Issue/ Printed in the U.S.A./ 9-3-54-51C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3


binder 4



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