The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Suit by Ben Zuckerman and Antique Furniture [Retail Reporting Copy]

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Ben Zuckerman (designer)
Dan Arje (compiler)


September 3 1954

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring a women's suit designed by Ben Zuckerman. This window design is a part of a series where the windows are framed down in size in order to create a "picture" setting. The white frame is set in about a foot from the window, with a grey felt floor, blue background and dramatically spotlit model. This display also features an antique wooden plant holder. The mannequin is wearing a grey suit, white gloves, heeled shoes and a hair wrap. A banner at the bottom of the display reads "Bonwit's big change in Suits... A new elegance, a modified ease and shaping... this suit designed by Ben Zuckerman."


Fifth Avenue/ Sept. 3 1954/ Bonwit Teller/ Suits/ Dis. Dir: Gene Moore/ Setup: A series of current windows at Bonwit's this week are framed down in size to create a beautiful 'picture' setting for the new suit fashions. Each window features a fine piece of Antique furniture. This white frame is set in about a foot from the window. A single, dramatically spotlit figure is posed in each window of this series. The wall is painted blue and flooded with blue lights. Floor: Covered with grey felt./ Card Copy: BONWIT'S BIG CHANGE IN SUITS... A NEW ELEGANCE, A NEW MODIFIED EASE AND SHAPING... THIS SUIT DESIGNED BY BEN ZUCKERMAN."/ A September 1954 Issue/ Printed in the U.S.A./ 9-3-54-42C/ Views & Reviews/ Retail Reporting Bureau/ Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3


binder 4



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