Bonwit Teller & Co
July 4 1954
8 in (width) x 10 in (height)
Bonwit Teller window display featuring Trésor by Lancôme. Page includes photo and description of perfume displays. The display window has been framed down in size and features a backlit photograph of a domestic scene with model Phyllis Cooke in a fur trimmed coat, and bottles of the perfume placed on the bottom of the display. A banner reads "Bonwit's Mid-Summer Madness...Vermeer’s woman with pearls readies for cocktails at the Ritz/ our inspiration, Trésor by Lancôme/ our model...Miss Phyllis Cooke."
July 4, 1954/ Bonwit Teller, New York, N.Y./ Cosmetics/ Dis.Dir. Gene Moore/ Setup: An aura of high-fashion glamour pervades this series of unusual window that feature varied perfumes, each window displaying one brand name. The windows have been framed down to two-and-a half by three feet, and this display area has been placed at eye level. Beige and white overall print paper covers the rest of the window area. A white frame set in to this panel holds a translucent photograph set back about two feet. Lights are placed behind the photograph. Pin point holes cut under the perfume bottles carry lights through the bottles from beneath the floor./ Card Copy: Bonwit's Mid-Summer Madness... Vermeerâ€™s woman with pearls readies for cocktails at the Ritz... our inspiration, TrÃ©sor by LancÃ´me/ A July 1954 Issue/ Printed in U.S.A./ 7-8-54-56/ Views & Reviews Retail Reporting Bureau Milton B. Conhaim, Inc. 101 Fifth Ave., N.Y.3
Dan Arje. Bonwit Teller Window Display Featuring "TrÃ©sor" Perfume by LancÃ´me [Retail Reporting Copy].
July 4 1954. Dan Arje papers. New School Archives and Special Collections Digital Archive
. Web. 19 Nov 2019
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