The New School Archives Digital Collections

Dan Arje papers ➔ Bonwit Teller Window Display Featuring Women's Evening Dress by Traina-Norell

Photographic Material

Related people/organizations

Bonwit Teller & Co (commissioner)
Virginia Roehl (photographer)
Traina-Norell (Firm) (designer)
Dan Arje (compiler)


October 25 1955

Work Type

photographic prints


8 in (width) x 10 in (height)


Bonwit Teller window display featuring an evening dress designed by Traina-Norell. The mannequin is styled with a purse and opera gloves. The background features a wall painting inspired by "Le Bourgeois Gentilhomme"-- a five-act play filled with music, dance, and singing. A banner at the bottom of the display reads "Bonwit's collection for the great nights, gown by Traina Norell. Designers Six Floor. Great nights at the Broadway theatre, with the Comedie Francaise."


fifth Avenue/October 25 1955/9187m Virginia Roehl/Bonwit Teller


binder 1




Virginia Roehl; Traina-Norell (Firm); Dan Arje. Bonwit Teller Window Display Featuring Women's Evening Dress by Traina-Norell. October 25 1955. Dan Arje papers. New School Archives and Special Collections Digital Archive. Web. 17 Oct 2019.

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