The New School Archives Digital Collections

Saks Fifth Avenue fashion publicity records 1954 – 1974

Collection, KA0018

Sophie Gimbel collections (KA0018.01)
General collections (KA0018.02)


The collection is comprised of 75 binders of fashion photographs and press materials promoting Saks Fifth Avenue’s clothing lines between 1954 and 1974, including Sophie Gimbel Originals, Ready to Wear, and Custom collections from 1954 to 1967. In addition to providing a rich visual record of the dramatic evolution of style over the course of two decades, the photographs, reproductions of fashion sketch sheets, press releases, and other publicity materials shed light on Saks' fashion business development and marketing strategy under the leadership of Helen O'Hagan, who succeeded Grace de Mun as Saks publicity director.

Related collection

Saks News and Saks Fifth Avenue News magazines

Related object

Black Marquisette Dress with Tunic Skirt and Satin Ball Trim

Collection Guide

Guide to the Saks Fifth Avenue fashion publicity records

Related people/organizations

Anne Klein (Firm)
Christian Dior, Inc
Sophie Gimbel
Helen Lee
Helen O'Hagan
Emilio Pucci
Saks Fifth Avenue (New York, N.Y.)
Tatiana of Saks Fifth Avenue

There’s more! What you see here is only what is viewable online; in most cases it is only a small portion of what is available. Please visit the collection guide to find out more.