The New School Archives Digital Collections

Claire McCardell fashion sketches ➔ Townley Frocks 1934

Drawing/Painting/Print


Related people/organizations

Claire McCardell (designer)
Townley Frocks (Firm) (commissioner)

Date

circa 1934

Work Type

sketches

Measurements

8.5 in (width) x 11 in (height)

Description

In this year, McCardell presented her first five-piece system of interchangeable separates, or “mix-and-match” separates, which were inspired by her need to pack light when traveling. The relative simplicity and functionality of the garments proved her willingness to diverge from French couture, and would serve as one of her design trademarks for many years to come. Although the designs in this series feature ensembles with multiple components, it is unclear if any of them depict a full five-piece system. The majority of the designs are similar to what McCardell produced in previous years, with calf-length skirts, jabot collars, and wide shoulders, as popularized by Elsa Schiaparelli. Designs also include numerous embellishments such as ruffles and netting, which McCardell seldom used later on in her career. The inscriptions found on sketches in this series feature the names of French designers and New York department stores, including Coco Chanel, Augustabernard, and Best & Co. A few sketches also include the names Paramount and Blumenthal, presumably referring to a belt manufacturer and B. Blumenthal & Co., a fashionable button company.

Source

Yohannan, Kohle and Nancy Nolf. Claire McCardell: Redefining Modernism. New York: Harry N. Abrams, Inc., 1998.

Related Terms

graphite
Anna-Maria and Stephen Kellen Design Archives

Location

binders 17-21

Identifier

KA0082_000007

Citation

Claire McCardell. Townley Frocks 1934. circa 1934. Claire McCardell fashion sketches. New School Archives and Special Collections Digital Archive. Web. 20 May 2019.

Use Restrictions

http://rightsstatements.org/vocab/InC/1.0/ 




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