The New School Archives Digital Collections

Norman Norell collectionScrapbooks (KA0035.03)Norman Norell collection ➔ Traina-Norell Gown No. 534

Photographic Material


Related people/organizations

Norman Norell (designer)
Traina-Norell (Firm) (designer)
Farkas S. Zoltan (photographer)
Marc Koven (designer)

Date

1947

Work Type

photographic prints

Measurements

8 in (width) x 10 in (height)

Description

Black satin and Chantilly lace evening gown featuring a low "peek-a-boo" bodice, thin satin shoulder straps with diamond clips, and a solid-colored, slim-fitted skirt with loose lace overlay, which drapes from hoops around the hips. The photograph was sent with a press release issued by the advertising agency N. W. Ayer & Son, and can be found with the accompanying letter in Box OSx-2, Folder 8. The description in the press release indicates that this gown was part of Traina-Norell's "precedent-shattering" spring collection from 1947, which featured notably long hemlines for day ensembles. This evening gown was also deemed newsworthy for its raised hemline and pre-World War I influence. The dress is shown with black pumps, opera-length gloves, and long diamond ear pendants designed by Marc Koven.

Inscription

Complimentary Print/NOT FOR PUBLICATION/N. W. Ayer & Son Inc./30 Rockefeller Plaza/New York 20, N.Y./Telephone, Circle 6-0200;Photographs By/Zoltan S. Farkas, Inc;116

Related Terms

Anna-Maria and Stephen Kellen Design Archives

Location

box 4, folder 8

Identifier

KA0035_000032

Citation

Norman Norell; Traina-Norell (Firm); Farkas S. Zoltan; Marc Koven. Traina-Norell Gown No. 534. 1947. New School Archives and Special Collections Digital Archive. Web. 27 May 2019.

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